Most Technical Problems Aren’t Technical Problems

Most Technical Problems Aren’t Technical Problems

A few years ago, I was brought into a project that several developers had already worked on. The brief sounded straightforward enough. A membership organisation needed to separate memberships, subscriptions, payments and reporting across multiple organisations while...
A Website Won’t Save Your Business

A Website Won’t Save Your Business

I’ve built websites that generated six-figure businesses. I’ve also built websites that changed almost nothing. The difference wasn’t the design. It wasn’t the functionality. It wasn’t the SEO and it definitely wasn’t the website....
The Website Was Never the Problem

The Website Was Never the Problem

For a long time, I thought people hired me to build websites. A client would come to me saying they needed a new website, a booking system, a membership platform, online payments, or some kind of automation, and I assumed my role was to take their requirements and...