Websites, systems, workflows and operational challenges I’ve helped deliver, improve and support.PastProjects

More than just a website

Like many growing businesses, there were multiple moving parts that needed to work together while remaining easy to manage day-to-day.

This client required a central platform that could clearly communicate their offering, support inquiry funneling and conversion tracking, process payments, showcase service offerings and provide a professional online presence that reflected the experience they were creating in person.

Approach

I worked closely with the client to understand both the customer journey and the operational requirements behind the business.

This included:

  • Website design and development
  • Structuring content and user journeys
  • Membership system integration
  • Online calculations with customised reports
  • Mobile optimisation
  • Ongoing technical support and maintenance

The focus was on creating a system that was easy for visitors to navigate while also reducing friction for the business behind the scenes

Outcome

The project delivered a more structured and scalable digital foundation for both organisations.

The new system supports membership management, payment processing, event administration and future organisational growth while reducing complexity for administrators and improving the experience for members.

Beyond the technical implementation, the project required ongoing coordination across multiple stakeholders, evolving requirements and operational priorities, demonstrating the importance of combining technical understanding with practical project delivery and communication.

The Dostoevsky Society required a modernised digital platform capable of supporting memberships, payments, member access, events and organisational administration.

The project involved consolidating and improving existing systems while navigating the additional complexity of multiple organisations, separate membership structures, historical data, payment processing requirements and ongoing operational needs.

A key challenge was ensuring continuity for existing members while reducing administrative burden and creating a more reliable long-term solution.

Approach

Working closely with organisational stakeholders, I designed and implemented a multi-site architecture capable of supporting both societies and separating accounting while maintaining their individual identities and operational requirements.

This included:

* Website architecture and multi-site implementation
* Membership system planning and migration
* Payment infrastructure design
* Automated QuickBooks integration
* User account and access management
* Data migration and reconciliation
* Event and symposium support
* Ongoing technical troubleshooting
* Stakeholder communication and project coordination

Throughout the project I acted as a bridge between technical implementation, organisational requirements and day-to-day operational realities.

Outcome

The project delivered a more structured and scalable digital foundation for both organisations.

The new system supports membership management, payment processing, event administration and future organisational growth while reducing complexity for administrators and improving the experience for members.

Beyond the technical implementation, the project required ongoing coordination across multiple stakeholders, evolving requirements and operational priorities, demonstrating the importance of combining technical understanding with practical project delivery and communication.

A concept for simplifying agency operations, client onboarding and website delivery.

After years of running website projects and supporting clients, I repeatedly encountered the same operational challenges.

Client information was scattered across emails, spreadsheets, project management tools and hosting platforms.

Project handovers created friction.

Website provisioning was repetitive.

Teams often spent significant time managing processes rather than delivering value.

The challenge was to explore how these disconnected systems could be brought together into a simpler operational workflow.

Approach

WrangleHQ was developed as a concept focused on reducing operational complexity for digital agencies.

The idea centered around creating a single workspace where agencies could manage clients, projects, on-boarding, website provisioning and delivery workflows from one place.

Key areas of exploration included:

    • Client on-boarding workflows
    • Project and task management
    • Website provisioning processes
    • Hosting integration concepts
    • Team collaboration and role management
    • Operational automation opportunities
    • Agency delivery workflows
    • Scalable client management systems

The project involved mapping operational bottlenecks, designing user journeys and exploring how automation could remove repetitive administrative work.

Outcome

While still an evolving concept, WrangleHQ became a valuable exercise in systems thinking, workflow design and operational problem solving.

The project reinforced the importance of designing processes around real-world business needs rather than simply adding more tools.

It also deepened my interest in workflow automation, operational systems and the challenges faced by growing digital teams.

More broadly, WrangleHQ reflects the way I approach problems: understanding how people, processes and technology interact, then looking for practical ways to reduce friction and improve outcomes.