Blog

A few years ago, I was brought into a project that several developers had already worked on. The brief sounded straightforward enough. A membership organisation needed to separate memberships, subscriptions, payments and reporting across multiple organisations while...

I've built websites that generated six-figure businesses. I've also built websites that changed almost nothing. The difference wasn't the design. It wasn't the functionality. It wasn't the SEO and it definitely wasn't the website. One of the most successful websites I...

A client once came to me because they wanted online bookings. On the surface, it seemed straightforward. Customers would visit the website, choose a service, pick a time, pay online and everybody would save time. Except that wasn't what was happening. When I started...

For a long time, I thought people hired me to build websites. A client would come to me saying they needed a new website, a booking system, a membership platform, online payments, or some kind of automation, and I assumed my role was to take their requirements and...